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Mothers seek simple nutrition over trendy ingredients, survey By staff reporter, 24-Mar-2009 Related topics: Financial & Industry Mothers looking to purchase healthy foods for their children are less attracted by "trendy" ingredients like omega-3s than they are by the simple benefits delivered in nutritious food, according to a nationwide survey. Conducted by Just Kid Inc (JKI), a researcher focused on the market for children's products, the study found that health and nutrition was a priority for 86 percent of mothers when purchasing foods for their children. Simple nutrition However, when it came to specific ingredients thought to contribute to health and nutrition, mothers were "not as interested in sophisticated ingredients as they were some basic, simple benefits like 'fresh' and 'balanced nutrition'," said the group. "They give mid-level ratings to some traditionally-important nutrients, like calcium, protein, etc., while they rate more trendy nutrients like omega-3s and choline at the bottom of their priority list. At the end of the day, moms are seeking a more authentic form of health,