Key Elements For Great Packaging Makeovers

Take an honest look at your product packaging. Is it working to your product's best advantage? Are there changes that you have put off making due to lack of time or money? It's time to implement a plan to review one product at a time or a family of products if they are interrelated. An important factor to consider when making any changes is the continuity of the brand. Don't change for change's sake. That only serves to alienate the customer. Keep in mind that old established brands need refreshing too. Let's face it consumers are a fickle bunch. It doesn't take much to turn them off. In fact, you only have 2.6 seconds to turn them on. That is how long you have to persuade them to buy your product and the only way to do that is through compelling packaging. Make some easy improvements this year to increase your sales. Remember, your package is your number one salesperson and once you have lost the opportunity you may never get it back. So what can your product packaging do? How will it answer a consumer desire, want or need? If the package is integral to your product then you better start thinking of how you will answer that question. Here is a start to get those creative juices flowing. What can your package do that isn't being done currently? Can you make it easier to use? Can you dispense the product in a different manner? Can you extend the life expectancy of a particular product? Can you offer it in different sizes or shapes than the current market? Can you use less packaging materials or environmentally responsible ones? Can you make it easier to store or handle? Can you make it easier to read or understand what is inside Even more revolutionary, can your product tells the consumer when the product is spoiled, bad or has been tampered with? Yes, that technology is out there. Look for it to be the coming wave of new package innovation. Any package innovation that provides product security, integrity and ensures the product is uncontaminated is a winner. It is imperative that it fulfills a consumer need for product trust. All of these above are consumer wants, desires, issues or needs. How can you provide them the product packaging that works in satisfying these (in many cases) unmet needs? People shop by rote and look for what they have purchased in the past. If they can't find it they move on. This is especially important with the proliferation of brands. Don't confuse your core customer either for once they make the switch to an alternative product they may never come back. When creating a packaging makeover think about the expectations of your consumer using the above list. Before you do a major packaging change the wrong way be sure first that your consumer is connected to the new packaging by marrying the right message to the right consumer. 1 packaging mistake cost Tropicana millions. Could this happen 2 your packaging? To learn more about what happened click on this